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3 secrets to become a successful TikTok streamer

Going LIVE on TikTok has many benefits but can be a challenging task. Especially, at the beginning, when a creator does not have much experience and dedicated Gift Senders. The success of live streams depends on preparing a profile, finding the right audience and the frequency of streaming.
Only one thing can help you stand out among the sea of other TikTok live streamers and it is a visually appealing profile. You also can find and catch the eye of your first donators and fans by yourself. Finally, consistency is everything: you have to go LIVE every day to keep your audience engaged.

How can these 3 things help you? Let's take a closer look! 👀

Prepare your profile

A good first impression is what makes people remember you in the real world. And it is completely true for the digital world as well. The only difference is that people do not look at your physical appearance or the look on your face. TikTok users see your profile first of all.

Every profile consists of 3 important things:

  1. Your nickname
  2. Your profile picture
  3. Your profile bio
To make a good first impression you have to think about all these things at once. What exactly should you pay attention to? Let's find out.

1. Your nickname

It should reflect your personality. The best nickname is one that aligns with your interests, passions, or unique traits. It makes you extra noticeable and easy to remember.

In TikTok, your nickname is what captures the attention of other users in the first place. That’s why you need something catchy and fun. Your nickname can also be intriguing – in this case, it will make people curious about your content.

If you have a specific niche or content theme, try including a relevant keyword into your nickname. This can help attract an audience interested in your specific area. Although, it can make your nickname look like a search query, so be accurate with this advice.

The best nicknames are also short and simple, and do not have any random sets of numbers or letters in them. Your nickname should be easy to remember and type – this makes it easier for users to find you in TikTok if they come across your videos or mentions in other social media.

By the way, it is awesome if you are able to use the same nickname in all your social media (or at least in those in which you are also active, for example, on Instagram). It will also help people find your TikTok account and subscribe to you on both (or more) platforms!

Before finally deciding on a nickname, try it out with a few friends. They can provide valuable insights about how appealing your nickname is or how easy it is to remember.

Once you become a popular TikTok creator and live streamer it is not advisable to change your nickname: it can make it harder for new and existing fans to discover you, impacting your growth and reach. If other creators or users have mentioned your old nickname in their content or if you have ongoing collaborations or partnerships, your new nickname can lead to broken links, confusion in collaborations, and missed opportunities for exposure.

2. Your profile picture

Your profile picture is a visual representation of yourself on TikTok. It represents you well and helps you stand out in a positive way.

There are 3 tips to choose the best profile picture to make your profile stand out:

• Express your personality

Your profile picture is an opportunity to showcase your personality and style. Choose a picture that reflects your brand or the image you want to convey on TikTok. It can be fun, creative, professional, or aligned with your niche.

• Focus on your face

Your profile picture will appear as a small thumbnail. That’s why it's essential to choose a picture where your face is clearly visible.

Your profile picture can help you find your target audience. TikTok users will also immediately be able to understand what kind of image you have: cheerful, aesthetic and calm, or dark.

Users will identify with you more quickly and feel a personal connection if you use a profile picture with your face visible.

• Clear and high-quality

Use a clear and high-resolution image for your profile picture. It should be visually appealing and easily recognizable, even in small sizes.

Blurry or pixelated images can make an impression that your content is also of poor quality – you may alienate your potential audience.

If you are using TikTok as part of your overall social media presence, maintain consistency with your profile pictures across different platforms. It doesn't necessarily mean that you should use the same picture everywhere (but you also can do this). Make sure that you stick to the same image and visual representation and it will be more than enough.

3. Your profile bio

TikTok bio is one more thing that helps you make a strong first impression and give users a glimpse into your personality and content.

TikTok bios have a limited character count (80 characters), so you have to come up with short and meaningful sentences or phrases.

As with your nickname or profile picture, you have to highlight your uniqueness. A sentence or phrase in your profile bio should explain people who you are and what you do, and what makes you special as a creator or an individual.
Here are some ideas you can include in your profile bio:

• Relevant keywords and hashtags

Incorporate relevant keywords and hashtags related to your content or niche. This can help your profile appear in search results and attract users interested in those topics. It also makes it easier for others to find you when they are searching for specific content.

• Call-to-action (CTA)

Encourage users to engage with your content by including a clear call-to-action in your bio. This could be asking them to follow, like, comment, or participate in challenges.

If you want to focus on TikTok live streams, you should include the phrase “stream every day”. You can also include specific time when you go LIVE or days if you do not do it everyday. This will help you find the target audience interested in streaming and make them stay in your profile and subscribe to you.

A well-placed CTA can motivate users to take action and increase your engagement.

• Emojis

TikTok is known for its lighthearted atmosphere. Emojis add a friendly tone in your message and convey emotions, and emotions is what the majority of TikTok users are looking for.

Emojis can add visual appeal and personality to your bio. Use emojis that reflect your image, nickname or content.

The most appealing bios always have some sort of creativity or humor in them. Puns, wordplay should align with your style or content. Be careful with this advice: your humor should not be offensive to anyone.
Unlike a nickname, a profile bio is something you can experiment with. Don't be afraid to update your bio periodically to reflect any changes in your content, goals, or interests.

Your TikTok profile is an opportunity to make a strong first impression and give users a glimpse into your personality and content. It can drive you first users and even subscribers, especially in combination with popular or even viral content (if you are new to TikTok, we have a very profound article on How to Go Viral on TikTok?)

Take the time to craft a bio that accurately represents you and entices potential followers to engage with your content.
Three screenshots show popular variants of TikTok bios. The first one use a call to action, the second tells about the creator and her content, and the third one include relevant keywords.
Your profile bio should make it clear what kind of a creator you are and what your content is about. Creators usually include a call to action in their bio (click on the link), introduce themselves (I like to make music and silly videos), or include relevant keywords (I practice yoga and mental health). Source: TikTok

Catch the eye of your first donators

Engaging content and trendy challenges are essential things to gain popularity and your first 1.000 followers to unlock the live streaming feature. Going LIVE is not always enough to receive Gifts and earn money.

You should understand that your followers, those who watch live streams and those who send gifts to creators are two completely different groups of TikTok users. This means that one of the main secrets of becoming a successful streamer is to catch the eye of permanent TikTok donators and establish relationships with them.
Sounds like a challenging task, right? Then, just follow our checklist!

1. Find creators who receive tons of LIVE gifts

You should go to TikTok LIVE Weekly Rankings (this can be found in the LIVE section in your app). There you can find The Weekly Top of creators. Choose the ones who are live right now and watch their live streams.

Be careful when you choose a creator from the Weekly top: TikTok users have their own taste for creators and content. So, they are more likely to support creators who look familiar or do similar things to you, such as dance, cook, prank or whatever.

2. Open the list of viewers and find donators

Once you have found the right creator and the right live stream, you need to turn your attention to the viewers. At the top right corner you will see the number of viewers.

Click on it and you will see all the users who are watching the live stream right now. Right there you will also see how many coins they have already spent on Gifts.

TikTok also invented a kind of competition among Gift Senders. It assigns a level to those who constantly send gifts to creators. If you see that the user has a level above 20, then he or she donates constantly.

3. Subscribe to viewers who donates a lot

TikTok users who constantly send Gifts to creators are your potential target audience. When you start following a TikTok user, he or she will definitely pay attention to you. Especially if they do not post their own content.

Wait at least 1 minute before subscriptions. The TikTok daily follow limit is 200. But if you follow, say, 50 people in a row, TikTok can still consider it as spam, even if you are still far from the limit.

People you have followed will check your profile and if they like your content, they can subscribe to you. And if you are LIVE just at the moment when the users enter your profile, then they go to the stream, where you can captivate their attention.

4. Write a message to all the people you have followed

A subscription may not be enough to attract the attention of viewers. A message can increase the chances that a person will visit your profile and get on your stream.

Say hello and ask how the TikTok user is doing in your message. Look at his or her profile and see if you can ask any unusual question – people answer willingly to something original. If it is hard to think of an interesting question, then stop after asking how this person is.

It is better not to invite a TikTok user to your live stream in the very first message: such persistence can be perceived as spam.

5. Repeat from the very beginning

Not every user you subscribe to and write a message to will come to your stream. Not every user who comes to your stream will become a regular viewer and will send you gifts. That is why you must not stop.

At the beginning of your career as a TikTok streamer, you will need to go LIVE every day and constantly try to catch the eyes of donators. Even after you have your fans, they will gradually change. The reality is that even those who send you gifts will sooner or later stop coming to your stream, as they will find another creator who will capture their attention.

You won't be left without Gift Senders (just a little reminder: there are 600 million Daily active users on TikTok). But you should keep coming back to our checklist to increase your success!

If you think that this way of earning is not for you, try to find what suits you more in our article 5 Ways to Make Money on TikTok. However, successful streamers earn from $100 per stream, so just give it a try.

Catching the eye of your first donators may seem hard but it is rewarding. Our strategy will help you stand out from other creators, and combined with interesting content (videos and streams) will help you gain popularity and receive gifts.
The screenshot shows the interface of TikTok app when a user opens a stream. On the top right corner the total number of viewers can be seen. When you tap on it, the list of viewers and donators will open.
You need to watch other people's streams to find and catch the eye of your first Gift senders. Open the stream and find the total number of viewers in the upper right corner. When you tap on it, you will see a list of all viewers and donors. There you can find out which users regularly send gifts to creators ((these are users level 20 and above). Source: TikTok

Go LIVE every day

TikTok's algorithm favors accounts that consistently produce content, including live streams. Streaming daily signals to the algorithm that you are an active creator. It increases the chances of your streams being recommended to a wider audience. This can result in higher visibility, increased reach, and potential growth in followers.

Also, when the people you follow decide to look at your profile, they can immediately get to your live stream. You will only need to engage them.

We have talked about how to properly interest users during the stream in our article Engaging Your Audience: Tips for Going Live on TikTok. In short, you should greet every viewer who joins you on the stream and ask them simple questions: what’s going on in their lives, whether they like what you're doing, how they feel while watching you and so on. You also should be active, sincere and polite.

Going LIVE every day helps you stay connected with your audience and maintain a consistent presence. When you regularly go live, your followers know when to expect your streams and are more likely to tune in. This consistent engagement helps build a loyal fan base and keeps your audience active.

Successful TikTok streamers go live every day for at least 4 hours. You should stream as many times and just as long to win your place under the sun.

It may be really hard to stream for 4 hours without a break. You can experiment and stream for 2 hours, then take a break, and stream again for 2 more hours. This may work for one audience, but may not work for another – check the statistics of each stream to understand what your viewers like more.

Going LIVE every day can be beneficial, it's equally important to maintain the quality of your streams. For all those new to streaming, you can check out our checklist on how to get ready for your first live stream. However, this checklist is useful for all creators who want to maintain the quality of their streams.


Consistency should be coupled with compelling content, engagement with your audience, and a focus on providing value. Prioritize creating a positive and interactive experience for your viewers, as this will help foster loyalty, attract new followers, and contribute to your overall success on TikTok.

Well-designed TikTok profile, attracting the first donators and consistency – 3 secrets you need to become a successful streamer on TikTok.

A profile will make you stand out among other creators, communication with donators will attract regular gift senders to your live streams, and going LIVE every day will help you engage viewers and build your own community.

LIVE streams are probably the most captivating feature on TikTok. It lets creators get support and have fun. Especially, when creators also participate in TikTok LIVE Matches (click here to learn more about this powerful tool!).

Stay committed to your LIVE streaming schedule, engage TikTok users as much as you can and stick to your unique image. You will become a successful streamer overnight!