5 Ways to Make Money on TikTok

TikTok has several monetization options for its creators. The most popular are live streaming and collecting gifts, affiliate marketing, brand deals, selling products and fan subscriptions. You can choose the option which is more suitable for you, your personality and your niche, or combine several options together.

Keep reading to choose the best way to make money on TikTok! 👀

TikTok LIVE is a feature that allows creators to stream on the platform. It’s also a way to interact with your audience in real-time and attract new followers. But the greatest benefit of going live is that it’s the opportunity to earn money from Gifts and Diamonds.

Viewers of your live streams can send you virtual gifts as a way to show their appreciation. There are about 100 TikTok gifts available right now. Prices range from $0.012 (or 5 virtual TikTok coins) to $500 (or 35,000 TikTok coins).

It’s important to know that to go Live on TikTok you have to be 18 years or older. What’s more, only users aged 18 years or older can buy coins. So, if you or your audience are not eligible to do these, this earning option is not for you.

All gifts that you’ve received during live streaming can be converted into Diamonds and then exchanged for dollars.

If you are new to live streaming or have never streamed on TikTok before, we have prepared the most detailed guide "How to Go Live on TikTok?". We also talked about how to participate in TikTok LIVE matches and shared 3 secrets that will help you become the most successful streamer!

However, TikTok takes a commission from the creator's earnings. According to different creators, the commission is from 50% to 75%. Unfortunately, TikTok does not officially name the size of its commission, so this can only be understood during the withdrawal of your money.

You can withdraw your money starting with $100 and no more than $1,000 per day.

Successful streamers earn from $100 per stream, so this option is quite profitable. In addition, streams raise the activity of your audience and help you find new subscribers.

Affiliate marketing is a well-known advertising tool. A creator can earn money by promoting and recommending certain products and receive a commission for all the sales made through their unique referral link.

Affiliate marketing is a popular way for creators to earn money on TikTok because they can promote products they already use and enjoy by themselves.

The most important thing about affiliate marketing is to choose a product for advertising that perfectly fits your niche and is valuable for your audience.

If you shoot makeup videos, your followers will love to hear about good makeup brushes or deep-pigmented eyeshadows. If you're shooting your workouts, recommend a good sportswear brand or a smartwatch that counts steps and calories to your followers.

If a product is relevant to your audience and matches your followers needs, you won’t lose their trust and love.

Another crucial thing is to create natural videos with the product you’ve chosen to promote. TikTok’s audience love to have fun and be entertained and they certainly are not willing to see commercials with loud headlines, promises and pretense like on TV.

Try to create videos that show a product in a natural way. Incorporate a product into your content and you’ll be able to keep your audience engaged. If you’ve chosen the right product to promote, it should be a piece of cake.

You’re not sure if a product will be suitable for your audience? The following questions will certainly help you:

1. What is my niche? What do I usually do in my videos?
2. Does the company that creates this product have a good reputation?
3. Will I be able to show and use the product in my videos naturally without loud marketing slogans?
4. Does my audience really need this product?

Affiliate marketing is a simple way to earn money but you have to choose a product carefully. Advertise what you use or would like to use yourself – that's the whole secret of this way of making money on TikTok.

Brands’ interest in TikTok has not faded. In fact, it's so huge that TikTok has even created its own platform to connect creators and brands for partnership.

This platform is called TikTok Creator Marketplace. Creators who became a part of this platform get access to online brand collaboration tools, official support from TikTok for ad campaigns, and creative guidance for creating ad videos. Sounds good, right?

Note that to join TikTok Creator Marketplace you have to meet these requirements:

• A minimum of 10,000 followers
• A minimum of 100,000 views in the last 30 days
• Content must be original to the owner
• Be at least 18 years old

Does this mean that brand deals are impossible for creators who didn’t join TikTok Creator Marketplace? Of course not!

There are two ways you can get closer to brands: you can add your email address in your bio or pitch your TikTok account to brands by yourself.

The easier way is to add your email address to your bio. Then brands interested in your account will be able to write to you about partnership.

Remember that your email address matters: no good offer will come to partygirl66 or fancyschmancy. Use your TikTok nickname or real name initials to make an email address. Actually, it’s a very good practice to make a separate email address for brands and other commercial offers. Then you will not lose important emails and will be able to separate personal and working space. Just remember to check this new email address regularly.

If you do not want to wait for the weather by the sea, you can pitch to a brand that you would like to advertise by yourself!

Again, a similar point as with affiliate marketing: choose a brand that can bring benefits to your audience and whose products you’re ready to use yourself!

Do not expect that you'll become a partner of Chanel, A&F Hollister or Dunkin’ Donuts at once. Start with partnerships with small brands and businesses. It’ll help you to learn how to actually film and make campaigns and prepare you for bigger collaborations.

Once you find a brand you’d like to partner with, it’s high time to prepare your pitch!

How to find brand contacts?
Check a brand's website: there is usually a "contact us" section where you can find the brand's email. You can also find brand contacts on their official social media accounts or write them right there.

It’s essential to prepare the right sort of email to increase the chances of getting a response. Make sure your email includes:

• A brief introduction (tell shortly who you are and what you do as a content creator)
• A reason why you want to partner with the brand (remember that the brand wants to know not only that you love their products, but also that you can be useful: for example, that you have the right target audience)
• Analytics of your videos (show your community’s demographics, users’ engagement rate and number of views, thus the brand will see the value of partnering with you)
• A link to your TikTok account

Don't be afraid to write to brands by yourself: the worst thing that can happen is you just won't get an answer. But perseverance is always rewarded: sooner or later you’ll find the best brand deal!

Another way to make money on TikTok is to sell your own products. If you produce or create something, you can become an ambassador of your own brand!

TikTok gives creators an opportunity to tell people about your goods and services and sell nearly all types of products, physical and digital.

What to sell depends only on your talents, skills and content you create. If you shoot videos showing your knitting skills, you can definitely sell toys, clothes, crochet patterns or step-by-step tutorials. If you’re a fitness content creator, you can sell exclusive workouts, nutrition guides or healthy weight checklists.

Think about the desires and pains of your audience to create a product that will resonate with them. A product is worth paying for when it can add value to people’s lives.

If you’re into more funny and entertaining content, you probably have some local memes or catch phrases your audience is familiar with. If so, you can produce your own merch.

Successful tiktokers like Allie + Sam, Brittany Lupton and Jeremiah Jacques have their own merch. Charli D’Amelio, Khaby Lame and Josh Richards are also in this team.

You might sell t-shirts, hats, mugs, stickers, notebooks or any other products you can think of.

To produce physical things is always more difficult and costly than to create something digital. But if your audience is big and engaged enough you’ll have your buyers.

Conduct a survey among your subscribers about what kind of merch they would like to see. Prepare the first batch based on the results. If it is successful, then you will be able to establish a permanent production of merch.

Selling your own products probably is not the easiest way to make money on TikTok. It requires a certain amount of effort. But it will allow you to be independent of brands and their conditions, decide for yourself what to produce and sell and keep all the revenue for yourself!

Fan subscriptions are the most suitable way to earn money for those who would like to devote themselves to creativity, remain independent of brands and their terms of partnership, and stay close to their audience.

TikTok also knows that subscription models work well for content creators so they’ve launched LIVE Subscription in 2022. Creators can earn a steady income and fans can enjoy perks such as special badges or subscriber-only chats for supporting their favorite creators.

Three things: you must be 18 or older, have a minimum of 1,000 followers and be into LIVE streaming to join this program.

If you want to be independent of TikTok, you can take advantage of other platforms that offer features to create your own subscription plans.

One2fan is one of these platforms and one of the easiest ways to monetize your TikTok. It allows creators to share exclusive content with your subscribers, get support, communicate directly with your fans and set your own monthly subscription fee. To learn more about One2fan, check this article: What is One2fan?

You have to send your request and place your unique link to your One2fan profile on your TikTok. Tell your fans that now they can support you and get some exclusive perks (we've shared several life hacks how to promote your One2fan) And then – you are ready to receive your first income. Read this article to learn how to join: How to Start on One2fan.

Remember that your audience is more likely to support you if they get something worthwhile and interesting from you. Thank your supporters directly in chats or videos: make your fans feel special.

One2fan allows creators to get closer to their fans and get support. If your audience and communication with it are the most important things for you, fan subscription is the best choice to make money on TikTok.

It’s possible to monetize almost every type of content on TikTok. The best thing is that you can choose a way to make money on TikTok that you’re more comfortable with, that is suitable for your vision and lifestyle.

You can focus on content and communication with the audience (then go live and collect gifts or offer a fan subscription), you can collaborate with brands (partner with businesses), or you can create your own (sell your products or merch).

However, it's important to note that to start making money you have to find your first audience and gain views. You’ll be able to make a significant income only if you can create viral and quality content. If you’re at the beginning of your journey, read our article on how to go viral on TikTok or visit our blog to find other useful things.

Dedication, hard work and a bit of luck – these are the main secrets of how to make money on TikTok.